ESPN brings the NBA Playoffs to Times Square

ByCameron Covell, Amanda Saintina, Dana Langer Localish logo
Friday, June 14, 2024
ESPN brings the NBA Playoffs to Times Square
ESPN and the NBA hosted a special pop-up in Times Square to unite fans and celebrate the NBA playoffs!

NEW YORK -- Basketball fans were given the special chance to tune into the NBA playoffs from Times Square thanks to ESPN and TSX last Thursday.

The watch party and pop-up event treated guests to gold-plated champagne glasses to toast to the champions-to-be, exciting photo opportunities and even a special appearance by former NBA player Metta Sandiford-Artest.

"It truly is a fan experience," said Jenny Whitlock, NBA Head of Global Fan Marketing. "The diversity of Times Square is so perfect a setting for this; it actually represents a lot of the diversity in our NBA family. We're just out here happy to celebrate this with our fans."

Tune in to Game 4 of the NBA playoffs tonight at 8:30 PM ET on ABC.