The shoes became available online Friday at midnight and will hit the shelves later in the day.
The shoe called the "JJ I" is a training shoe forged from the partnership between Reebok and the three-time defensive player of the year.
Watt has been promoting the shoes through his social media and fans have been counting down the days.
@JJWatt I have three boys who have saved every bit of birthday & holiday $ in anticipation for tonight. All 3 set an alarm for 11:50.— Jenn Stephens (@JenRenStephens) July 15, 2016
The shoes will sell for $99 in honor of Watt's jersey number.
As part of the release, the Reebok JJ I Mobile Tour will be making stops around the Houston area at select Academy locations on Friday:
- Kirby, TX from 7-9am
- Bypass Humble from 11am-1pm
- Katy, TX 5-7pm
You can participate in a JJ Watt Inspired Mini Combine and receive a free gift with try-on.