Neutrogena acknowledges Hayden Panettiere backlash after actress's death

Panettiere wrote about the partnership in her memoir, "This Is Me: A Reckoning."

GMA logo
Thursday, August 20, 2026 8:34PM
DEA joins probe into Hayden Panettiere's death: Sources
The Drug Enforcement Administration is joining the investigation into the death of actress Hayden Panettiere, according to sources familiar with the matter.
Photo by ANGELA WEISS / AFP via Getty Images

Skin care, cosmetics, and hair care company Neutrogena addressed the controversy over its past partnership with the late actress Hayden Panettiere this week, specifically its decision not to renew Panettiere's contract as a global brand ambassador after she spoke out about her experience with postpartum depression more than a decade ago.

"We are deeply saddened by Hayden Panettiere's passing," the company said in a statement shared on Instagram on Thursday. "For more than a decade, Hayden was a valued member of our Neutrogena community. We are proud to have partnered with her and understand that we made her feel unsupported during a very difficult time."

It added, "This is not what Neutrogena stands for or who we want to be."

Panettiere, who died on Sunday at age 36, wrote about her decade-long partnership with the brand in her memoir "This Is Me: A Reckoning," which was released in May this year," and spoke about the business relationship in interviews at the time.

This is a developing story. Please check back for updates.

Copyright © 2026 ABC News Internet Ventures.