Though only four teams remain in the postseason, several of the league's biggest signature shoe stars are still in the hunt and have been flexing some heat lately.
With Kevin Durant on the verge of a move to Under Armour, sources told ESPN on Sunday that Nike has exercised its right to match any rival shoe company's offer to the Oklahoma City Thunder star.
Kevin Durant's representation Roc Nation Sports informed Nike on Wednesday that he has a deal on the table with Under Armour worth between $265 million and $285 million over 10 years, sources told ESPN.com.
The largest college shoe and apparel deal kicked off in earnest Tuesday, as Under Armour revealed its new Notre Dame football uniforms.
Florida State officials received an email from Nike during the 2013 season asking for Seminoles coach Jimbo Fisher to eliminate any Under Armour gear from his son's wardrobe after the 9-year-old was seen on TV wearing the competitor's sweatshirt.