HOUSTON (KTRK) -- Reebok and Houston Texans defensive end, J.J. Watt, have officially launched their new shoe line.
Tonight at Midnight.https://t.co/3yOSb6bPpM pic.twitter.com/KsyjmdbDq2
— JJ Watt (@JJWatt) July 15, 2016
The shoes became available online Friday at midnight and will hit the shelves later in the day.
The shoe called the "JJ I" is a training shoe forged from the partnership between Reebok and the three-time defensive player of the year.
Watt has been promoting the shoes through his social media and fans have been counting down the days.
The shoes will sell for $99 in honor of Watt's jersey number.
As part of the release, the Reebok JJ I Mobile Tour will be making stops around the Houston area at select Academy locations on Friday:
You can participate in a JJ Watt Inspired Mini Combine and receive a free gift with try-on.