The limited edition Tostitos bag is designed to help prevent drunk driving after Super Bowl parties, according to the company. Adweek reports the 'Party Safe' bag is designed to sense when users have been drinking and arrange alternate transportation.
A sensor connected to a microcontroller inside the bag will detect trace amounts of alcohol on a person's breath, according to the original story. If alcohol is detected, the sensor on the front of the bag will turn red (conveniently in the shape of a steering wheel). Users can then tap their phone on the bag, and with the help of near-field communication technology, arrange for a discounted Uber.
The Riley County, Kansas and Lawrence, Kansas police department thinks the idea is a bit much, or so says someone manning its Twitter account.
"If you have to blow into a Tostitos bag to know if you're intoxicated, for the love of all that is holy, DO NOT DRIVE," wrote Lawrence Police.
If you have to blow into a Tostitos bag to know if you're intoxicated, for the love of all that is holy, DO NOT DRIVE https://t.co/gnTcIIL7Oj— Lawrence Police (@LawrenceKS_PD) January 26, 2017
"I'm fine to drive, officer. The chip bag told me I was under the limit," Riley County quipped back. "Sir, I'm going to need you to step out of the car."
It didn't stop there.
"Can we stop at the grocery store? I need to refill my court ordered breath tostitos."
@RileyCountyPD "can we stop at the grocery store? I need to refill my court ordered breath tostitos."— Lawrence Police (@LawrenceKS_PD) January 26, 2017
"Sir, you're driving in violation of your restrictions. Those are hint of lime tostitos, not original."
Then others got in on it.
"Isn't that an unlawful search and cheessure violation?"
"We always protect and serve. But sometimes we protect and serve hot takes."