News anchor takes stand against sexism with suit experiment

If someone wore the same outfit every day to work, someone would be bound to notice, right?

That's exactly what a famous Australian TV anchor was trying to disprove when he wore the same exact suit every single day for a full year.

Karl Stefanovic wore this blue suit and white shirt each morning for the last year, only changing his tie.

Not one single person noticed.

Stefanovic said he was angered by the criticism his female co-anchors received from viewers about their outfits, so he decided to conduct a sexism experiment. His goal: Prove women on TV are frequently criticized and judged on what they wear, from their hair and makeup to their accessories.

He says these criticisms can often be harsh and wanted to demonstrate that it's not the same way for men.

Stefanovic says, "I'm judged on my interviews, my appalling sense of humor - on how I do my job, basically. Whereas women are quite often judged on what they're wearing or how their hair is."

His co-anchor, Lisa Wilkinson, for example wears a different outfit every day of the week and often gets hate mail from viewers telling her to "get some style."

Only Wilkinson and another "Today" colleague knew about Stefanovic's experiment, which he plans to keep going until the end of the year.

"They often remark that it's getting a bit stinky," he said in the paper's weekend edition. "I'm hoping to get it into the dry cleaners at the end of the year."

The Associated Press contributed to this report.