Americans love their wine and with affordable wine in high demand, Target, Walmart, and Kroger are rolling out premium wines for cheap.
Walmart introduced a line of private label wines this year that sell for $11 a bottle.
Walmart's senior wine buyer told USA Today they taste like a $30 to $40 dollar bottle.
RELATED: Walmart to sell upscale wine for $11 a bottle
Target started selling California Roots brand last year for $5.
And they're doing well. Kroger and 7-11 are also looking at expanding their wine selections to have less expensive, but quality options.
Target and Walmart hoping to sell cheaper, quality wine