Loss sends coach into rant about participation trophies

LOUISVILLE, KY (KTRK) -- A women's basketball coach is turning heads after taking aim at society and the participation trophy.

The diatribe came after the University of Louisville lost to No. 5 Maryland last week, and it was all caught on camera.

WATCH: Coach targets participation trophies in society

Coach Jeff Walz says awarding kids with a trophy whether they come in first or last is wrong, and that it's not how life works.

"You kidding me? I mean, what's that teaching kids? It's OK to lose," Walz said. "And it's not just in basketball, it's in life."

Walz said this could lead to everybody thinking they should get a good job without hard work.

The comments came as he called out his players for a quote lack of hustle, missed free throws and inadequate defense in their loss to Maryland.