Proctor and Gamble trying to trademark 'LOL' and 'NBD' acronyms to attract younger shoppers

SAN FRANCISCO, California -- We use them while texting all the time, terms like "LOL" for laugh out loud and "NBD" for no big deal. Now, Proctor and Gamble is reportedly trying to trademark the acronyms to attract younger shoppers.

The company seems to believe that younger buyers could be lured in with text speak. There has been no comment from Proctor and Gamble.

However, their patent applications are still "TBD," to be decided.

RELATED: Survey: General LOL most irked by grammar, spelling slips
Copyright © 2022 KGO-TV. All Rights Reserved.