Buc-ee's heads to court for showdown with competitor over road-stop branding

HOUSTON, Texas (KTRK) -- Buc-ee's famous beaver mascot is at the center of a federal lawsuit which began Tuesday here in Houston.

Buc-ee's is suing San Antonio's Choke Canyon, claiming the competitor's alligator logo is too similar to their signature beaver mascot.

The federal case is one of a number of suits filed by Buc-ee's to establish a binding claim on certain aspects of its road-stop branding.

The lawyers for Choke Canyon claim Buc-ee's "believes it has the sole right to any smiling, cartoon animal logo."

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