Wendy's and Burger King, both fast-food giants, managed to do just that this week in promoting their menu items.
On Wednesday, Wendy's posted a message on Twitter that advertised their "4 for $4 Meal."
The 4 for $4 Meal: a trayful of mouth-filling glory. pic.twitter.com/JjDOFZVXuP— Wendy's (@Wendys) January 20, 2016
"The 4 for $4 meal: a trayful of mouth-filling glory," the message read.
Well, Burger King wouldn't let it go so easily.
In promoting its new "5 for $4" menu, Burger King took a subtle jab at their rival.
5 for $4, because 5 is better than 4. pic.twitter.com/BZe8JFbKjm— Burger King (@BurgerKing) January 21, 2016
"5 for $4, because 5 is better than 4," Burger King tweeted.
The response from Wendy's after being asked how they were "firing back" to Burger King?
Burger King's deal includes a bacon cheeseburger, chicken nuggets, small fries, small drink and a chocolate chip cookie, according to the restaurant.
Wendy's deal also includes a bacon cheeseburger, chicken nuggets, fries and a drink.