HOUSTON (KTRK) -- Aiming to get back to its roots and rekindle interest, Dallas-based Chili's has dramatically trimmed back its menu, removing nearly 50 dishes. The menu's been shrunk by 40 percent, from 125 items down to 75.
Goodbye, crispy asparagus. Goodbye, grass-fed burger. Goodbye, triple berry crumble cake.
According to chief marketing officer Steve Provost, the company will refocus on its most popular and successful items, namely burgers, ribs, and fajitas. "Those are the dishes where Chili's has had appeal for over 25 years," Provost says. "Burgers, ribs, and fajitas - those are our big three categories."
Read more about changes at Chili's at CultureMap
Chili's slashes nearly 50 items off menu
More TOP STORIES News