Mars Chocolate, Wrigley, Nestlé USA, Ferrero, Lindt, Ghirardelli, Russell Stover, and Ferrara Candy Company, have agreed to print calorie labels on the front of 90 percent of their products rather than the back where they are right now, the companies announced Thursday.
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The companies also pledge that half of the individually wrapped products will be available in packs that contain 200 or fewer calories. Changes are expected in the next five years.
"Chocolate and candy have always been a treat, and this is a big commitment by the participating companies to keep it that way," John Downs, president & CEO of the National Confectioners Association, said. "We are proud to make this five-year commitment with The Partnership for a Healthier America, a highly regarded nonprofit organization that will help us track and verify this meaningful initiative. This is the first step on our journey to recruit other companies to join us as we work to help consumers manage their sugar intake and ensure that they feel empowered to make informed choices."
The companies have also established alwaysatreat.com to provide information to consumers.
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