Prime Wardrobe works this way: Shoppers pick three or more items and then have a try-on period to find the best styles. For items they want to discard, customers can drop off at a UPS location or schedule a free pick up. Shoppers will receive 10 percent off if they keep three or four items or 20 percent off for five items or more.
Amazon said Tuesday that more than a million pieces of clothing and accessories are eligible and include brands like Calvin Klein, Hugo Boss, Theory and Levi's. Shoppers receive discounts depending on how much they keep.
The Prime Wardrobe service is the latest move by Amazon into fashion and could be another big blow to department stores. It's also attacking Walmart, which has been snatching up clothing brands including ModCloth and the latest Bonobos as tries to snare millennials from Amazon and others.
Amazon has made a big push to expand its offerings under private labels like Lark & Ro designed to be as stylish as recognizable national brands. Prime Wardrobe could keep Prime members from straying.
Amazon is projected to surpass Macy's this year as the largest U.S. clothing seller, according to Cowen & Co. analysts. The industry observer expects Amazon's share of the U.S. clothing market will increase from 6.6 percent last year to 16.2 percent by 2021.
Report a typo to the ABC13 staff