HOUSTON (KTRK) -- An oversold Valentine's night concert for a Grammy-winning artist turned into a profanity-laced rant aimed at the Houston Livestock Show and Rodeo.
La Mafia front man, Oscar de la Rosa didn't hold back during his Saturday night concert at Club El Dorado in southeast Houston.
"Go Tejano, what the (expletive) is that about?" asked de la Rosa in front of a packed house. "I have only one thing to say, (expletive) them!"
It is a long-standing frustration with the Rodeo among Tejano music artists and fans. The genre has been phased out over the years with other Hispanic music taking over on what's still called "Go Tejano Day." There have been protests and this year an online petition.
What's different is that a Grammy award winner is speaking up.
"So to the people of the Rodeo Houston Livestock, (expletive) you! You can kiss my (expletive) Mexican (expletive) or sorry, would that be my Tejano (expletive)?" de la Rosa continued in the nearly 4-minute video now posted on social media.
"To have one of the biggest Tejano artists and then him being from Houston, being that he's played the rodeo really says a lot," explained Mikey Mike with Mikey Mike Promotions, a Tejano music promoter who was at the club during the tirade. "He was just speaking his mind."
La Mafia has played in front of some of the biggest Rodeo Houston audiences. De la Rosa encouraged his fans to speak up.
Houston Livestock Show and Rodeo Response:
The Houston Livestock Show and Rodeo proudly celebrates the Hispanic heritage of Texas in all of its many facets on Go Tejano Day. "Go Tejano" has never been specific to one genre of music-it's a play on our popular "Go Texan" slogan which was created in the 1950s.
There is Tejano, Mariachi and other great music around NRG Park on Go Tejano Day at the Houston Livestock Show and Rodeo. We put music on our main RODEOHOUSTON stage that attracts fans and sells tickets. Five of our top 20 most highly attended performances are recent Go Tejano Day performances (2009, '10, '12, '13 and '14), and 2013 Go Tejano Day is number 1. Go Tejano Day consistently sells out NRG Stadium and draws huge crowds to the Houston Livestock Show and Rodeo.
There are only 13,500 tickets left to our 2015 Houston Livestock Show and Rodeo Go Tejano Day, featuring La Arrolladora Banda El Limn and La Maquinaria Nortea.
Grammy winning artist goes off against Houston Livestock Show & Rodeo