ESPN announced this week that both award-winning performers will headline the 13th annual ESPN The Party event on Feb. 3. The promotes the launch of ESPN The Magazine's Super Bowl issue.
The network will take over a yet-to-be-announced 65,000-square-foot warehouse space near downtown Houston for the party. According to ESPN, the space is "designed to mirror a construction site that reflects the new development of the city." The design features elements decorated with raw plywood, scaffolding and fork lifts.
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A 400-foot video projection will tell the story of the Super Bowl issue, and sponsors Dunkin Donuts and MillerCoors will be on hand to serve espresso, beer and cider to guests.
While the party is invite-only, the public can follow all of the action on social media using the hashtag #ESPNTHEPARTY.
The Walt Disney Company is the parent company of ESPN and of this station. null