Dolly Parton's latest business venture is going to the dogs.
The superstar singer, actress and author has announced the launch of "Doggy Parton" -- a line of dog apparel and accessories produced in partnership with SportPet Designs.
The line will feature shirts, dresses, squeaky toys and even a blonde wig inspired by Parton. A portion of the proceeds will go to Willa B. Farms, a rescue organization that provides a home for displaced animals.
"'Puppy Love' was my very first record and 6 decades later, my love for pets is stronger than ever. This inspired me to start my own line of Doggy Parton apparel, accessories, toys and more with a little 'Dolly' flair," Parton said in a statement. "Part of the proceeds will support Willa B Farms, a rescue where animals in need find never-ending love. Don't we all need that?'"
Initially the products will be available via DoggyParton.com and Amazon with more retailers to be announced in the future.
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