SEOUL, Korea (KTRK) -- Can you imagine having a TV that takes up an entire wall? At 110 inches, Samsung's newest flat screen TV is a site to behold. Images seem to jump out at you, without 3-D glasses.
Then there is the curved 105 inch TV that can be viewed from any angle in your home.
In fact every corner of the Samsung D'Light experience in Seoul is a feast for the senses. Dancing lights, mesmerizing colors, touch sensitive technology, and virtual reality.
"Oh my gosh -- is it not incredible? So cool!" said Gushes Donna Fujimoto Cole, a member of the Houston trade delegation taking a tour of Samsung.
Americans may be familiar with things like the Samsung Galaxy iPhone and the variety of TVs produced by the company. But it does so much more. From household electronics to semi-conductors, with facilities around the world, Samsung is the biggest player in their field.
"So in total our business is $220 billion in revenue and currently we're the biggest electronics in the world," said Peter Rhee, a Samsung executive showcasing his company to Houston.
In day one of this week long trade mission that will take Houstonians from Seoul to Tokyo, Samsung was a fitting start.
"I think people recognize the names Samsung LG high technology but don't necessarily think about it being Korean," said Anders Ekebaell, A delegation member who works for Shell in Houston.
The company's large presence in North America includes a headquarters in New Jersey and a semi-conductor facility in Austin, Texas.
Mayor Annise Parker and the Greater Houston Partnership are leading this trade mission. Besides a Samsung visit today, there were a number of other business meetings conducted.
The delegation met with the foreign ministries office, Korean businesses and manufacturers, and celebrated the direct flight between Korea and Houston that launched earlier this year.