The campaign, which was considered groundbreaking when it ran in 2004, featured a website where a giant chicken dressed in garters appeared to perform any task visitors commanded. A costumed actor had been pre-recorded performing hundreds of acts so it would seem as though the chicken was obeying people's orders.
It got 100 million hits in the two weeks after its launch, according to Burger King.
A decade later, the chain is trotting out the Subservient Chicken online once again to promote yet another chicken sandwich.
