The move illustrates two trends: Americans are spending more on pet food, and they are willing to pay a premium for the kind of food they, themselves, would like to eat.
Kobe beef dog food? It's out there, available on Amazon, at $41.54 for 12 cans.
"Kobe Master" is made by small, independent, boutique pet food producer WeRuVa (slogan: "people food for pets").
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