Latest wave of mom jeans not for moms at all

March 24, 2014 4:04:43 AM PDT
There was a time when if you told someone they were wearing "mom jeans," it would have been perceived as an insult.

Those shapeless, high-waisted denim disasters were so atrocious, in fact, that they inspired an entire Saturday Night Live skit.

"When you've given up, put on your mom jeans," went the jingle.

But now brands like Urban Outfitters and Topshop -- not at all known for marketing to moms -- are selling the jeans.

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