Iconic 'Got Milk?' ad campaign dropped

Christie Brinkley is seen at the Got Milk? campaign at the Spa at the Lift at the Sundance Film Festival in Park City, Utah, on Friday, Jan. 16, 2009. (AP Photo/Shea Walsh)

February 25, 2014 6:24:39 AM PST
Farewell, milk mustache.

After 20 years, the popular "Got Milk?" ad campaign is no more.

The Milk Processor Education Program says it needed a new hook to help declining sales, CNN reports.

The "Got Milk?" tagline has been around since 1994. New ads launched yesterday with the tagline "Milk Life."

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