Pizza Hut's latest gambit: Imperfect crusts

NEW YORK

The nation's largest pizza chain is set to announce a revamped hand-tossed pie this week that it says has a lighter, airier crust brushed with a garlic butter seasoning.

Although Pizza Hut isn't touting it as prominently, there's another feature to the new recipes worth noting: deliberate imperfections.

Carrie Walsh, Pizza Hut's chief marketing officer, says employees were trained to have "more freedom" when stretching out the hand-tossed pies. The idea is to give them a more handmade look, in line with the growing push by companies to ensure their food doesn't seem as though it rolled off a factory conveyor belt.

Take ABC13 with you!
Download our free apps for iPhone, iPad, and Android devices

Copyright © 2019 KTRK-TV. All Rights Reserved.