You might have to think out of the box a bit but it's really worth it. We teamed up with Consumer Reports to find the best prices and service.
If you're in the market for a new pair of glasses, like some Consumer Reports' readers, you're buying them from a mom-and-pop store.
"Honestly, I really think it's the personal service," shopper Peter Schub said.
He's right. The Consumer Reports National Research Center's survey of nearly 20,000 subscribers finds people who shopped locally are some of the most satisfied.
"Readers gave independent shops and private doctors' offices top marks for the quality of the glasses, but also for customer care and follow-up service," Consumer Reports' Margot Gilman said.
But they're also among the costliest places to shop. You can save big on eyewear -- as much as 40 percent -- if you know where to shop, according to Consumer Reports. You'll get the biggest bang for your buck at Costco.
Cost-conscious shoppers can expect to pay less than $200 for a new pair of glasses and still get above-average quality, service and staff expertise.
But Costco's selection isn't as impressive. For a huge selection and low prices, shop online.
"It can be more work. You have to try the frames on and then find them online, but you can save a bundle," Gilman said.
And ask about price matching; it can't hurt.
If you have a basic prescription, another place to save is by using a new type of online site that sells its own brand of frames. You can get a basic pair of glasses -- frames and lenses -- for under $100. Websites like WarbyParker.com will even mail frames to you to try on at no charge.