Rovio's initiatives so far in China have included moon cakes for the mid-Autumn Festival. It is opening stores in Shanghai and Beijing next month and is building an activity park in Shanghai's Tongji University.
It also plans a theme park in the nearby city of Haining, similar to its Angry Birds Land at Finland's Sarkanniemi Amusement Park.
Peter Vesterbacka, founder of "Angry Birds," says Thursday that the company plans to be "more Chinese than the Chinese people."