JCP halts sale of 'too pretty' for homework shirt

September 1, 2011 10:04:43 AM PDT
J.C. Penney Co. has stopped selling a T-shirt for girls that says "I'm too pretty to do homework, so my brother has to do it for me."

Critics, in an online petition drive, complained to the Plano-based retailer that the white, long-sleeve shirt is offensive and portrays a negative stereotype of girls.

Penney on Wednesday apologized and said the T-shirt did not deliver an appropriate message.

The company, which Thursday reported revenue at stores open at least a year dipped 1.9 percent in August, said its merchandise is meant to appeal to a broad customer base and "not to offend them."

The T-shirt was offered for sale online, meant for girls ages 7 to 16. The phrase on the front, in colorful letters, was accompanied by hearts.