POLITICAL EXPERIENCE: He was the 70th Governor of Massachusetts from 2003 to 2007 and is a candidate for the 2012 Republican Party presidential nomination.
EDUCATION: After graduating from Brigham Young University in 1971, he earned dual degrees from Harvard Law and Harvard Business School.
FAMILY: Ann Romney (wife); Children: Tagg, Matt, Josh, Ben, and Craig
PROS AND CONS according to ABC News' Amy Bingham, Maya Srikrishnan, Jared Pliner, Jennifer Schlesinger and Josh Goldstein
- PROS: Strong name identification. Experienced campaign team with proven fundraising ability. Success as a businessman.
CONS: The Massachusetts health care law that was enacted during his tenure as governor, especially the controversial measure of individual mandates. His religion (Mormon) is still seen by many as an impediment to greater appeal among socially-conservative evangelical Christian primary voters.