Archie Comics introduces first gay character

In this image released by Archie Comics, the comic book cover for issue "Veronica 202," is shown. The issue will introduce a new classmate named Kevin Keller, the first gay character in the Archie Comics series. The comic will be available in September 2010. (AP Photo/Archie Comic Publications, Inc.)

April 23, 2010 11:27:28 AM PDT
Riverdale High is getting its first gay character. Archie Comics announced Thursday that in an issue out Sept. 1, the long-running comic will introduce its first "openly gay" character, Kevin Keller.

The strapping blond will defeat Jughead in a burger eating contest, win the affection of Veronica and wrestle over how to gently rebuff her flirtations.

Jon Goldwater, co-CEO of Archie Comics, says the introduction of Kevin is "about keeping the world of Archie Comics current and inclusive."