Del Toro will be "the creative force" behind the new label, Cook told fans Friday at the D23 Expo, Disney's answer to Comic-Con.
The new brand's first production will be "Trollhunters," an
original del Toro story. Del Toro spoke to D23 guests by video from
New Zealand, where he is at work on "The Hobbit." He said he came
up with the idea for a new Disney brand about two years ago and
cited the theme park's old "E-ticket" rides as an inspiration.
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