Ads: Go green -- go in the shower

RIO DE JANEIRO, Brazil Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humor to persuade people to reduce flushes.

The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.

SOS spokeswoman Adriana Kfouri said Tuesday that the ad is "a way to be playful about a serious subject."

The spot features cartoon drawings of people from all walks of life -- a trapeze artist, a basketball player, even an alien -- urinating in the shower.

Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"

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