[PHOTOS: Michael Jackson through the years]
[INTERACTIVE: Timeline of Michael Jackson's career]
[INTERACTIVE: Michael Jackson's 18 #1 hits]
[QUOTES: Read what friends and colleagues are saying about MJ]
The tributes were being written Friday on pieces of cardboard, and on newspapers bearing his photo.
Says one: "Moonwalk 4Eva Michael."
Fatimah Smalls was among those paying respects. She says sharing the pain with other fans "makes it a little bit easier."
The tribute outside the Apollo began Thursday his death was confirmed. It continued well into the night.
The crowd Friday morning isn't large -- about 10 people at a time coming and going before starting their day.
Jackson first performed with his brothers the Apollo at age 9.
The theater sign now says: "In Memory of Michael Jackson. A True Apollo Legend."
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