The race's motto is "Shopping is a Sport" and friendly competition is encouraged -- though not always observed.
"At the start there was a lot of pushing, you really get elbowed over," said Fauve Stukje, 18, who came with a small entourage and a big pink sign -- but failed to win, show or place.
She said she slightly regretted her choice of shoes, which were nearly 4 inches high -- a little higher than the 3 1/2 inch minimum.
Tamara Ruben, 25, from the town of Veenendaal, claimed first prize in the 380-yard race, running so smoothly you might think she was wearing sneakers.
Asked how she would spend the money, she said: "Anything but high heels."