More than 100,000 people visited Houston when the city hosted the Super Bowl in 2004. The event generated more than $300 million for the local economy, said Greg Ortale, president and chief executive of the Greater Houston Convention and Visitors Bureau.
The Dallas Cowboys will host the 2011 Super Bowl at the team's new stadium in Arlington. This year's game will be played Sunday in Glendale, Ariz.
Houston also hosted the 1974 Super Bowl at Rice Stadium.
Related: Bob Allen blogs about why Houston won't get the game
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