WATCH: Junior Market Steer Auction raises big money for scholarships

Sunday, March 26, 2017
HOUSTON, Texas (KTRK) -- The Junior Steer Auction took place Saturday afternoon at the Houston Rodeo and Livestock show. You can watch the entire show below.

Rodeo Steer Auction Segment 1

Rodeo Steer Auction Segment 2

Rodeo Steer Auction Segment 3


The grand champion, a Charolais named Playa, sold for $345,000 and was shown by 15-year-old Jagger Horn of Anson.

"It's a dream come true. It's a life-changing experience," Horn told ABC13. He will receive $80,000 from his sale.

A teenage exhibitor at the Houston Livestock Show and Rodeo sold his prize steer to none other than Zac Brown.

Brown, his wife Shelly and four other bidders paid $330,000 for mixed-breed reserve champion Magic.

Stock Martin, 16, of Hereford is guaranteed $40,000 from the sale.

"That's about as good as it gets! I couldn't have imagined it," Martin said about selling his steer to a celebrity.

A record-setting 2,814 steers were entered into the Houston Livestock Show in 2017. More than 64,000 fans turned out for the steer selection on Friday evening.

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