Foodservice analytics firm Technomic predicts the transaction could lead to the sale of Whole Foods' private-label brands on Amazon's e-commerce platforms, according to the Houston Business Journal.
The firm predicts that, should Amazon begin mass distribution of Whole Foods higher-end brands, those premium brands could see a price drop.
Analysts also predict that Amazon will begin to deliver freshly prepared food products from Whole Foods, which may have a negative impact on meal-kit delivery services like Blue Apron.
The integration of the two brands could be bumpy initially, according to Technomic principal Erik Thoresen, who wrote in a June 30 report that the two companies have "colliding missions." While Amazon's brand is focused on convenience and ubiquity, Whole Foods is regarded as a values-driven brand.
ORIGINAL REPORT: Amazon to acquire Whole Foods Market
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