Wilton Brands started the #SweeterInColor Instagram campaign. The Naperville-based company is encouraging bakers, and just about anyone who enjoys baking, to use their creativity to write positive messages on their sweets.
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Erika Mathis, marketing manager at the shop, said the whole point is to bring a smile to someone's face. The campaign started in April and has since taken off on social media with over 500 posts with the hashtag #SweeterInColor.
Mathis said it's their way of letting others know they're not alone.
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If you're interested in participating in the #SweeterInColor campaign, here's what you need to do.
First, use icing, sprinkles or any other colorful edible products to write a positive message on a treat.
"Think of it like a virtual greeting card," the company said.
Next, dedicate your treat to someone and post your message on Instagram. Make sure to include the #SweeterInColor hashtag and tag @wiltoncakes on your post for an opportunity to be featured on the company's social channels.
For more information, visit the company's website.