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For the challenge, pet parents lift a blanket or sheet between them and their dog to hide from them. They then "disappear" by throwing the blanket in the air and running away behind a wall or door leaving the blanket to fall.
The hilarious reactions from the pets range from utter confusion and panic to indifference.
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Dog owners have taken to Instagram to share their version of the challenge using the hashtag #whatthefluffchallenge.