A father was having a hard time finding dolls for his two young daughters to connect to their family's Muslim identity, so he made them himself.
They're called the Salam Sisters.
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It's a series of five dolls, with rearrangeable hijabs, loosely inspired by real-life Muslim women.
The company in Dubai selling them hopes they inspire young Muslim girls to take pride in their faith, and their identities.
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There are stories and apps to bring them to life, to give all kids a chance to connect with a toy that looks just like them.