It's stretchy, colorful, sticky and sometimes, it looks so good that kids try to eat it.
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Well, the kind you make with borax and glue is, of course, not at all safe to consume.
However, there is now a kind of slime you can eat.
Jell-O is about to roll out a new line of edible slime.
The tagline? You can play with it and eat it.
There's a pink, strawberry-flavored one called Unicorn Slime and a green, lime-flavored canister called Monster Slime.
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To make the edible slime, just add water to the mix and it turns into the stretchy goo that looks just like the other, non-edible slime.
Parents have raised a few concerns on whether this can get dangerous, and whether it is sanitary.