The promotion amounts to a free $35 Whole Foods gift card to customers who "commit a turkey cooking fail."
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The idea is that coronavirus restrictions are forcing households to host smaller gatherings, sometimes featuring inexperienced family cooks.
Here's how it works:
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- Buy a Whole Foods-branded turkey from the store between Nov. 11-22.
- If it winds up overcooked, undercooked, burnt or dry, you can submit a claim with a receipt, brief explanation and picture to a special website.
- The promotion is limited to a thousand customers.
- Entries have to be submitted starting Thanksgiving day through the following day at 3 a.m. eastern time.