New Coke re-release to coincide with 'Stranger Things' season 3

Wednesday, May 22, 2019
It was a giant flop for Coca Cola in the 1980s, but the company is going to try it again.

The soda maker is reviving New Coke.
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And it's all because of the Netflix hit series, "Stranger Things."

The show's third season will take place during the summer of 1985, the same year Coke debuted a new recipe for its signature soda.
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Sales were so bad back then that New Coke was pulled from shelves after just a few months.

Durham, N.C., natives Matt and Ross Duffer, the creators and writers of "Stranger Things," came up with the promotional idea, according to CNN.

'Marketing Blunder of the century': History of New Coke

You can get your hands on New Coke by doing one of the following things:

  • Buying limited-edition Stranger Things Coke or Coke Zero Sugar glass bottles online starting Thursday
  • Using Stranger Things themed pop-up vending machines coming to select cities this summer
  • Being selected as a giveaway winner at the World of Coca-Cola in Atlanta


Coca-Cola said it produced fewer than 500,000 of the New Coke 12-ounce cans; the company expects to run out quickly.



Netflix will release Stranger Things 3 for streaming on July 4.
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