Mattel working on digital, talking Barbie doll

Wednesday, February 18, 2015
SAN FRANCISCO, CA -- Mattel is working on the new interactive Hello Barbie.

Mattel is partnering with San Francisco startup ToyTalk to create Hello Barbie, an Internet-connected version of the doll that has real conversations with kids.

She picks up cues from what you say and can remember things from past conversations, and just like a real friend and react to people.

Hello Barbie is connected to wifi and her software constantly updates.

She is just a prototype right now but the goal is to have the doll ready for sale by Christmas.



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