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The shoes became available online Friday at midnight and will hit the shelves later in the day.
The shoe called the "JJ I" is a training shoe forged from the partnership between Reebok and the three-time defensive player of the year.
Watt has been promoting the shoes through his social media and fans have been counting down the days.
The shoes will sell for $99 in honor of Watt's jersey number.
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As part of the release, the Reebok JJ I Mobile Tour will be making stops around the Houston area at select Academy locations on Friday:
- Kirby, TX from 7-9am
- Bypass Humble from 11am-1pm
- Katy, TX 5-7pm
You can participate in a JJ Watt Inspired Mini Combine and receive a free gift with try-on.