AJ Mistretta of Visit Houston says the Bayou City is more prepared than ever to party with better infrastructure, more hotels and restaurants, and new event spaces,
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When Houston hosted the super bowl back in 2004, Discovery Green didn't actually exist. This time around, it will be ground-zero for free fan events.
The Super Bowl Live festival is expected to draw 1 million people a big jump from the 200 thousand attendees at the George R Brown back in 2004.
There are even more changes to the downtown landscape.
Avenida de las Americas is also undergoing a major transformation, 5 of the 8 driving lanes are being eliminated to allow for a more pedestrian friendly promenade.
Lining the promenade are 4 new restaurants in the Convention Center that will open in time for the big game.
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Since 2004, Houston's 6 thousand dining establishments boomed to 10 thousand and they're all eager to host Superbowl crowds.
Newcomer B&B Butchers steakhouse is pulling out all the stops with a custom-built restaurant shuttle for guests trying to navigate Houston's streets
Back in 2004, Houston had 44 thousand hotel rooms, by Superbowl 2017, there will be 84 thousand.
Among them -- the brand new Marriott Marquis and the Four Seasons, which is undergoing a multi-million dollar renovation to get game-ready.
METRO and the Houston Super Bowl Host committee have created special transportation options to get everyone to all of the Super Bowl fan activities.