Meet Cinnabun! Houston bunny wins contest to be the new face of 'Trix'

Houston bunny, Cinnabun is the new face of Trix

HOUSTON (KTRK) -- A Houston bunny, named Cinnabun is the new face of General Mill's Trix cereal. Cinnabun will be featured on the Trix cereal box and in a series of campaign ads.

Cinnabun Wins! Houston bunny is the new face of Trixnone

His name’s Cinnabun, he’s a two-pound Holland lop bunny who lives in Houston, and he’s the new face of General Mills’ Trix cereals.none

Cinnabun Wins! Houston bunny is the new face of Trixnone

His name’s Cinnabun, he’s a two-pound Holland lop bunny who lives in Houston, and he’s the new face of General Mills’ Trix cereals.none

Cinnabun Wins! Houston bunny is the new face of Trixnone

The 2-year old Holland Lop bunny beat out more than 7,500 "silly rabbits" to win the job.

Trix Casting Call

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This is the first time a real rabbit has replaced the cartoon bunny on the cereal.

General Mills said the animated "silly rabbit" has served the brand well. However, General Mills is transitioning to more natural ingredients for the cereal, and also wanted a natural mascot.