Culture Machine is a company in Mumbai that has 75 female employees. They started offering a First Day of Period leave policy to be more "women-friendly" and it is listed as one of their holidays.
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"This is brilliant, man," an employee said in a YouTube video.
"I think a lot of women would be very satisfied by that," another employee said.
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Culture Machine human resource president Devleena Majumder said the idea was to align the core organizational values to the content the company creates.
"First day is obviously a not so comfortable day for most. It's time we face the reality. This is not an embarrassment. It's a part of life," Majumder said.
Venkat Prasad, co-founder and COO/CTO of Culture Machine, said they wanted to make sure colleagues feel appreciated.
According to Fortune, other companies around the world have considered similar policies.
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