Some of the drills for participants focused on strength and conditioning and the importance of avoiding performance-enhancing drugs.
The overall campaign looks to teach children the importance of living a healthy and active lifestyle. This campaign has held over 300 events at MLB ballparks.
Donations for the campaign are given by the Ruderman Family Foundation, Major League Baseball Charities, the Taylor Hooton Foundation and the Henry Schein Cares Foundation. Keuchel is an Advisory Board member for the Taylor Hooton Foundation.