"It's hard to recognize. It's apocalyptic in a lot of ways, and I just feel terrible," Brian Ching said.
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Ching, a former Houston Dynamo player, grew up on Oahu but has loved ones on Maui, including his niece, who lost her home to the fires.
"In an instant, people's lives change," he said.
Ching made history as the first Hawaiian on the US Men's National Soccer Team.
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"I feel a little awkward actually in that sense." he laughed. "I feel like now that I am where I am, and I've had the career that I've had. I'm able to give back a little bit more."
Ching said he hopes to do that with his bar in downtown Houston, Pitch 25, this month. It sits in the shadow of Shell Energy Stadium, where he once played.
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On Sunday, they will donate 10% of their profits to the Maui United Way. Fifty percent of all Kona beer sales will also be donated.
"If you can afford it, please donate," Ching said.
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