The razor company is long known for its "The Best A Man Can Get" slogan, but now they're asking "Is this the best a man can get?"
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The almost two minute video tackles issues like bullying, sexual harassment and toxic masculinity.
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While many are praising the ad, others are threatening to boycott the company.
Gillette officials say they wanted to spark debate to inspire change.
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Consumer Goods giant Proctor and Gamble, which owns Gillette, has a history of thought-provoking campaigns.
It is not known yet if the company will air the commercial during the Super Bowl.